Industry News and Insights

Why Reputation Management Is Important in 2025

Reputation management is when brands implement strategies to improve the perception held of them by the public. This is done through monitoring public perceptions and media coverage, responding to positive and negative events constructively and building a strong public presence.

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Media Monitoring and SEO

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How print media monitoring has changed

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Brand narratives versus brand stories

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The Media Monitoring Checklist: Are You Tracking the Right Metrics?

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Latest from Newsclip

Why Media Monitoring Is the Most Important Reputation Management Tool

The greatest misconception of public relations and reputation management is that the brand is in control no matter what. The truth is that brands need to actively take control; it is not just given to them. One way of taking control of your brand's reputation is through media monitoring.

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Tips On Creating a Press Release For a Rebrand

A brand may decide to rebrand for a variety of reasons, such as requiring a makeover following a significant crisis or just seeking a new appearance. However, regardless of the motivation behind the rebrand, certain steps must be performed to guarantee a seamless transition. A press release is one of these items.

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Two Ways Publications Can Improve Public Trust

The public's distrust of media has grown in recent decades. This can be ascribed to the rise of fake news and the ease at which information spreads in the digital age. However, people still want to trust the media. So, how can publications rebuild that trust after the recent decline?

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How Media Monitoring Can Help Brands Establish Audience Trust

Having a trusting audience is a common goal among brands and PR pros. A lot goes into establishing audience trust, including transparency and openness, and prompt communication when issues arise. Media monitoring is a helpful roadmap to these destinations. This blog explains how.

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The Importance of Context in Media Monitoring

Media monitoring is one of the most effective tools for brands. It gives them a view of what the media says about them, which is crucial for informing your brand strategy. However, without considering the context of its media coverage, a brand's success is at risk due to unoptimised decision-making.

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