Industry News and Insights

The Importance of Context in Media Monitoring

Media monitoring is one of the most effective tools for brands. It gives them a view of what the media says about them, which is crucial for informing your brand strategy. However, without considering the context of its media coverage, a brand's success is at risk due to unoptimised decision-making.

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Media Monitoring and SEO

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How print media monitoring has changed

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Brand narratives versus brand stories

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The Role of Media Monitoring in PR Campaigns

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Latest from Newsclip

Why AVE Matters for Your Brand's Media Mentions

In media monitoring, different metrics can be used to determine the significance of the media coverage your brand receives. This includes the Advertising Value Equivalent, or AVE, which indicates the value of a mention in a publication, website or broadcast timeslot. Here's why it's important to use it.

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The Importance of Media Monitoring in Today's Digital Landscape

We live in a fast-paced digital world, and for any brand or business that wants to succeed it is necessary to stay relevant and competitive — this is exactly what media monitoring can do for you!

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The Importance of Media Monitoring for Brand Reputation

Reputation can make or break a brand. The modern consumer needs more than just a good product; they look at the whole image of a brand. That is why brands have to do everything possible to protect their reputation. Media monitoring assists a brand's reputation in the following ways:

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How important is the clip count?

Media monitoring helps brands find the content they have created and content created about them by others. Brand mentions are recorded as clips, and some brands receive more or less clips than others. But how important is a brand's clip count?

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How media monitoring can enhance your marketing strategy

Working in marketing can be really stressful; not only do you need to create and implement your marketing strategy, but you also need to make sure that your marketing efforts are actually working. There are many ways marketers can check that, but the tool you should be using is media monitoring.

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