Public relations and communication professionals often assume that only big and well-known brands need reputation management. While a reputational mishap for such a brand could cost it more than a smaller brand, the long-term benefits of reputation management are significant for any size brand.
Growing Competition in All Markets
According to World Bank data, every year between 2018 and 2022 (which is the most recent year with data available), more than 400 000 new businesses were registered in South Africa. This means that most existing brands are facing growing competition.
To stay ahead of competitors, brands need to use reputation management tactics to build and maintain a positive reputation that sets them apart, ensuring that they have a more desirable clientele.
Trust and Credibility in the Digital Age
Trust and credibility are crucial for brands in 2025 because consumers today simply care about more than just high-quality products or services. A positive brand reputation can help brands build trust and industry authority, ensuring their audiences stay loyal and continue expanding.
Additionally, brands' reputations can be damaged more easily by small issues in the digital age. With a robust reputation management strategy, brands can protect their success despite the risks they face.
Now that you know how important reputation management is, read
Why Media Monitoring Is the Most Important Reputation Management Tool.*Image courtesy of
Canva