Rebranding is a big deal since the outcome might have a big effect on the brand's future. It might be the decisive factor that brings about its demise or success.
Write an Eye-Catching Headline
When sending out a press release, it will be distributed to various media sources. That's why it's crucial to create a headline that demands attention and piques their curiosity. It's important to strike a balance between being catchy and informative.
Include the Five Ws
The first paragraph of your press release is crucial, as many readers may not have time to read it in its entirety, so introduce the 5Ws right at the beginning.
The five Ws are:
- Who?
- What?
- When?
- Where?
- Why?
Share the Details
What specific elements are changing in your rebrand? Describe any alterations such as:
- brand name
- logo
- colour scheme
- website
- target demographic
- brand language and tone, and / or
- ownership structure.
Share the Reason for the Rebrand
Clearly explain to your audience what changes are being made and why, especially for well-known brands. Be concise and avoid leaving any questions unanswered. It may be helpful to show a comparison between the old / current brand and the new brand.
Include Hyperlinks
Instead of a lengthy and monotonous press release, insert links to your website, social media profiles, or even a video that delves deeper into the upcoming changes.
Specify When the Change Is Happening
Specify if the rebrand will go into effect on the day that the press release is sent or if it will happen on a future date. Don't forget to include the effective date of the change!
Give Quotes from Stakeholders
Including quotes from stakeholders can add a personal touch and increase the credibility of your press release.
For more insights take a look at The Role of Media Monitoring in PR Campaigns.
*Image courtesy of Canva