Industry News and Insights

Why Media Monitoring Is the Most Important Reputation Management Tool

The greatest misconception of public relations and reputation management is that the brand is in control no matter what. The truth is that brands need to actively take control; it is not just given to them. One way of taking control of your brand's reputation is through media monitoring.

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Media Monitoring and SEO

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How print media monitoring has changed

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Brand narratives versus brand stories

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Tips On Creating a Press Release For a Rebrand

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Latest from Newsclip

Two Ways Publications Can Improve Public Trust

The public's distrust of media has grown in recent decades. This can be ascribed to the rise of fake news and the ease at which information spreads in the digital age. However, people still want to trust the media. So, how can publications rebuild that trust after the recent decline?

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How Media Monitoring Can Help Brands Establish Audience Trust

Having a trusting audience is a common goal among brands and PR pros. A lot goes into establishing audience trust, including transparency and openness, and prompt communication when issues arise. Media monitoring is a helpful roadmap to these destinations. This blog explains how.

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The Importance of Context in Media Monitoring

Media monitoring is one of the most effective tools for brands. It gives them a view of what the media says about them, which is crucial for informing your brand strategy. However, without considering the context of its media coverage, a brand's success is at risk due to unoptimised decision-making.

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The Role of Media Monitoring in PR Campaigns

PR campaigns are a major part of a brand's survival. Creating awareness for a new brand, maintaining the brand's reputation and everything in between requires a PR campaign. The outcome can have a lasting impact on the brand. That is why media monitoring plays such a crucial role in PR campaigns.

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Why AVE Matters for Your Brand's Media Mentions

In media monitoring, different metrics can be used to determine the significance of the media coverage your brand receives. This includes the Advertising Value Equivalent, or AVE, which indicates the value of a mention in a publication, website or broadcast timeslot. Here's why it's important to use it.

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