Industry News and Insights

The Media Monitoring Checklist: Are You Tracking the Right Metrics?

The Media Monitoring Checklist: Are You Tracking the Right Metrics?

Media monitoring is an absolute must for brands and PRs in 2025. However, it will only work for you if you are tracking the right metrics. If you want to know what metrics you should be tracking — read on.

Industry Insights
Media Monitoring and SEO
Media Monitoring and SEO

Industry Insights

How print media monitoring has changed
How print media monitoring has changed

Industry Insights

Brand narratives versus brand stories
Brand narratives versus brand stories

Industry Insights

Why Media Monitoring Is the Most Important Reputation Management Tool
Why Media Monitoring Is the Most Important Reputation Management Tool

Industry Insights

Latest from Newsclip

Tips On Creating a Press Release For a Rebrand

A brand may decide to rebrand for a variety of reasons, such as requiring a makeover following a significant crisis or just seeking a new appearance. However, regardless of the motivation behind the rebrand, certain steps must be performed to guarantee a seamless transition. A press release is one of these items. 

Industry Insights

Two Ways Publications Can Improve Public Trust

The public's distrust of media has grown in recent decades. This can be ascribed to the rise of fake news and the ease at which information spreads in the digital age. However, people still want to trust the media. So, how can publications rebuild that trust after the recent decline?

Industry Insights

How Media Monitoring Can Help Brands Establish Audience Trust

Having a trusting audience is a common goal among brands and PR pros. A lot goes into establishing audience trust, including transparency and openness, and prompt communication when issues arise. Media monitoring is a helpful roadmap to these destinations. This blog explains how.

Industry Insights

The Importance of Context in Media Monitoring

Media monitoring is one of the most effective tools for brands. It gives them a view of what the media says about them, which is crucial for informing your brand strategy. However, without considering the context of its media coverage, a brand's success is at risk due to unoptimised decision-making.

Industry Insights

The Role of Media Monitoring in PR Campaigns

PR campaigns are a major part of a brand's survival. Creating awareness for a new brand, maintaining the brand's reputation and everything in between requires a PR campaign. The outcome can have a lasting impact on the brand. That is why media monitoring plays such a crucial role in PR campaigns.

Industry Insights