Industry News and Insights

Different Types of Journalists

Journalism is a dynamic field that consists of more than your evening newscaster. Whether you are looking to start a career in this field or a PR looking to make the right connection, there's a form of journalism suited for every interest.

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Media Monitoring and SEO

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How print media monitoring has changed

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Brand narratives versus brand stories

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How Community Media Coverage Strengthens a Brand

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Latest from Newsclip

Three Tips For Writing a Press Release

A key skill for PR professionals is crafting compelling and effective press releases. Although practice is important, adhering to certain guidelines can help significantly in attaining the desired outcomes and achieving your objectives with every release you issue.

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Why Reputation Management Is Important in 2025

Reputation management is when brands implement strategies to improve the perception held of them by the public. This is done through monitoring public perceptions and media coverage, responding to positive and negative events constructively and building a strong public presence.

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The Media Monitoring Checklist: Are You Tracking the Right Metrics?

Media monitoring is an absolute must for brands and PRs in 2025. However, it will only work for you if you are tracking the right metrics. If you want to know what metrics you should be tracking — read on.

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Why Media Monitoring Is the Most Important Reputation Management Tool

The greatest misconception of public relations and reputation management is that the brand is in control no matter what. The truth is that brands need to actively take control; it is not just given to them. One way of taking control of your brand's reputation is through media monitoring.

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Tips On Creating a Press Release For a Rebrand

A brand may decide to rebrand for a variety of reasons, such as requiring a makeover following a significant crisis or just seeking a new appearance. However, regardless of the motivation behind the rebrand, certain steps must be performed to guarantee a seamless transition. A press release is one of these items.

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