Industry News and Insights

Why brands need a social media monitoring strategy

Almost every brand has at least one social media page, and when you have a social media page, you need a social media strategy. But what many brands forget is investing in a social media monitoring strategy.

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Three reasons press releases are still important

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How print media monitoring has changed

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Brand narratives versus brand stories

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How media monitoring can optimise a leads strategy

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Brand tracking and media monitoring: the difference

Brand tracking and media monitoring often get thrown around as interchangeable terms; in reality, they are definitely not. While they both offer a brand endless benefits, they do have some pretty distinct differences that you might not know about.

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Why media monitoring is a potent media relations tool

Media relations is a tricky task, and it can become stagnant if you don't continue to search for new leads or use the tools that you have at your disposal. Media monitoring can be a greatly beneficial tool for your media relations strategy! Here's how.

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How traditional media has adapted to the digital era

With digital dominating the world we live in, traditional types of media, such as newspapers and magazines, must adapt or risk becoming antiquated. Some may think that these forms will fade away, but time has shown that they can adapt and are here to stay.

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How media monitoring can connect brands and audiences

The media is a powerful and popular method of communication. Brands often use it as a way to relay messages to their audience and the public uses it to start conversations about brands. But are the messages landing? Is your brand connecting with your audience? Media monitoring can help with that.

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Media monitoring: looking past raw data

Media monitoring is more than just gaining a bunch of keywords and data. The line doesn't end there. This tool formulates narrative and meaning — generating significantly more value for brands than just raw information.

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