Media Monitoring
Firstly, accredited Print publications and subscription news websites, TV and video network publisher websites, Radio and Online publishers. Today, most publishers are placing some of their content on social media platforms.
Smarter Media Monitoring starts with Newsclip - we turn data into clarity.
Newsclip's interactive web-based Gate5 delivery platform enables immediate access to your current and previous content, with all the useful metadata of region, byline, date, media type and impact. Statistical Trend Analysis are 100% necessary to view the past 10 weeks of PR engagement effort. Competitor Benchmarking can help guide strategic marketing decisions, and identify future reach opportunities. Dig deeper into Favourability Analysis, Reputation Analysis, Narrative Analysis and receive Director Ready reports at month end. Newsclip's founding purpose is to support and assist the PR, Communications and Marketing professionals - and we are still listening and innovating.
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Why Choose Newsclip for Media Monitoring
Newsclip is South Africa's leading Media Monitoring partner for brand tracking and analysis. We deliver accurate measurable results to improve your communication impact.
Social Media
A no-rules public space; that can turn nothing into a reputational nightmare, should be treated with restraint and caution. That said... we do track profiles and posted content.
Media Analysis
Statistics, trends, graphs and charts, sentiment, favorability, themes, share of voice, reach. Turning evidence into strategylink between communication activity and real outcomes.
Media Database
The home of media demographics; Trusted publishers and journalists who can get the right message to your target audience.
Historical Data
Gain access historical data effortlessly through our locally hosted BackSearch service.
Newsclip's media reach
Newsclip's media reach is South Africa, Southern African neighbours, including some of the other 53 African countries. Plus, an ever-expanding list of targeted Global online news websites.
Media Monitoring
Firstly, accredited Print publications and subscription news websites, TV and video network publisher websites, Radio and Online publishers. Today, most publishers are placing some of their content on social media platforms.
PRINT MEDIA
Every known newspaper and magazine. National, regional and community press.
Custom built production automation, deconstructing and delivering within minutes of arrival.
BROADCAST MEDIA
Live from the airwaves. National, regional and community stations.
Custom built, integrated AI summarisation systems, enabling quick turn around times, contextually accurate and crazy smart.
SA ONLINE
From our accredited list. Targeted online news websites.
Custom built crawlers, authenticating access from subscription news websites on regulated cycles. Websites are added upon request and automatically removed on content integrity.
SOCIAL MEDIA
Creation and engagement. placed on X, Facebook, Tiktok, Instagram and YouYube.
Social posts are displayed on the Gate5 platform and can be incorporated into your monthly analysis reports.
Features On Offer
Gate5
Experience the convenience of Gate5, our secure web based online and mobile delivery platform. Easily access to all your media coverage, go back days or weeks to view clips, receive monthly statistical trend based analysis reports, and gain better insights. Subscribe to our notification services, and receive email alerts, daily batch alerts, executive summary, once-a-day industry reviews.
Analysis
Trend-based statistics, deliverd monthly, featuring
- clip count
- circulation
- AVE (Advertising Value Equivalent)
- byline
- favourability
- top media
- top region
Redbook.co.za
The famous Redbook, is a fully customisable digital book that displays your media coverage in a neat, professional way. Featuring the 'need to comment', simply write on a Sticky note tab and stick it to the article, for all to see.
Media Database
Target Media Directory, is a comprehensive media database, providing in-depth details of accredited publishers and publications distributed throughout South Africa and Africa.
Advertising Tracking
An important add-on where product placement, competitions and advertorial content needs collecting.
Historical Data
Access your historical data effortlessly through the BackSearch service. A secure archive of historical information.
Pressclip
A low volumes solution.
What else does Newsclip offer...
Press Office
If you don’t have your own online newsroom you can subscribe to mypressoffice which is an online press portal, accessible to all search engines. So, how does it work, create content with images attachments and links, and load
Press Distribution
attach a media distribution list from Target Media Directory, or load your own list. Schedule the delivery date and time, press go. Publishers are familiar with the source address, so your email will probably not end up in the bin –
Media Update
an online media news publication, a creator collective, servicing the PR, Comms and Marketing sectors. A weekly newsletter to subscribers is free, and also accepts donations
Coding Buttons - self analysis
Utilise our interactive analysis features to measure:
- favourability
- solicitation
- proportion, and the weighting of your clips
- comment
Select the analysis buttons that best suits your measurement and reporting needs.
Top Blogs
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The Role of Media Monitoring in PR Campaigns
PR campaigns are a major part of a brand's survival. Creating awareness for a new brand, maintaining the brand's reputation and everything in between requires a PR campaign. The outcome can have a lasting impact on the brand. That is why media monitoring plays such a crucial role in PR campaigns.
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Media Monitoring and SEO
SEO is incredibly important when it comes to building brand awareness. Apart from increasing your online searchability, your online brand mentions also improve your SEO. And this is exactly why SEO and media monitoring goes hand in hand.
ViewLet's work together
Ready to transform your media strategy with data-driven insights? Get in touch with our team of specialists today.