The common practice in the PR world for establishing audience trust involves brands aiming to do the following:
- understanding audience needs and working to meet them
- communicating with transparency about positive and negative events
- responding promptly if issues or crises arise, and
- being aware of trends in the media.
However, without knowing what the public and media are saying about your brand or industry, it is incredibly difficult to implement these practices.
With the help of media monitoring, however, brands can:
- keep their ears on the ground to know about the needs of their audience and how they can meet them
- stay aware of external and internal events that impact their audience so that they can be quick in their response, and
- proactively combat or resolve issues faced by their stakeholders.
Media monitoring changes the game of establishing audience trust because it provides real-time insights into the most important issues or events that a brand needs to tend to.
When a brand tends to the needs of its audience, trust and credibility are natural byproducts.
Read more about effective media monitoring in our blog,
The Importance of Context in Media Monitoring.
*Image courtesy of Canva