Why integrate media monitoring into your 2024 strategy is an important question. Here, we consider this topic and give our expertise on why it is an essential tactic to implement in 2024.
If the digital world requires
social listening, it's inarguable that industries mentioned in print, radio and TV can benefit from media monitoring.
The world today operates at a cutthroat speed, and industries acknowledge that AI is one's best chance at keeping ahead of the consumption of information.
Life cycles have decreased, outputs have increased and attention spans of audiences have — by and large — decreased significantly.
Here's why media monitoring is essential: None of this is considered an obstacle if you use it.
And with that said, we can only argue that there's more to media monitoring than there ever has been before. For more on this, here's
Media monitoring in 2024. *Image courtesy of Canva