The use of a media strategy has become a crucial part of any brand's success. It is an important part of marketing and PR. So, before you start creating your strategy, you need to know what it is and how media monitoring fits into the process.
Let's take a look at what a media strategy is:A media strategy examines the various forms of media that can be used for marketing and PR.
It offers a plan on how to use them for the brand's benefit.
Where does media monitoring fit in?By looking at the media coverage a brand is already getting, media monitoring provides a practical direction forward.
Brands can use it to prove fruitful approaches or justify changes where needed.
If you are looking for more ways that media monitoring can make your life easier, read
Why to integrate media monitoring into your 2024 strategy.
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