Media monitoring in 2024

Media monitoring has helped countless brands keep track of meaningful conversations across multiple channels. But what is it capable of in 2024?

Here's just a glimpse of what this industry can offer your brand in the coming year:

Tailored notifications
Umbrella insights no longer make the cut. This is why there will be a higher focus on customised solutions.

Crisis preparation
Preparation for challenging scenarios will be made a priority in 2024.

Technological advancements
Of course, the tool will continue its journey of implementing AI and machine learning to provide improved services.

Want to know more about the topic? Read about How media monitoring can help brands plan ahead.

*Image courtesy of Canva