Media monitoring is tracking all forms of media — including news articles, blogs and broadcast media — in order to know about every mention of a specific keyword.
The main goal is to get the inside scoop on where a brand or topic is being discussed by the public, and to measure the effectiveness of brand awareness.
It can be done manually, but nowadays there's software that can automatically collect every mention as it happens and let you know.
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Media monitoring: What's the point?*Image courtesy of
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