Ever heard of content verification? Great stuff! … Do you know how it forms part of the media monitoring space? No? Greater stuff — read on cause we got it all down!
Media monitoring is all about alerting clients to where they are mentioned. Verification comes into play here when these clips are provided to said clients.
It is also seen in
brand tracking, which tracks scheduled and published content by a brand. This does not exclude verifying advertisements, which is used to make sure that ads have been placed correctly.
Another great example of content verification within this space is in
sentiment analysis, which verifies the sentiment behind content published by external parties about you.
So that's what content verification looks like in the monitoring sphere … and here's
the benefits of content verification.
*Image courtesy of
Canva