Ever heard of brand management? Great! Do you know what it all entails? Keep on reading to see if you do!
In a nutshell, brand management will see a brand measuring, maintaining and improving its reputation and image in the minds of clients, stakeholders and the public.
It's a pretty straightforward goal, but it has many moving parts to consider. Some of the areas involved in this strategy include:
- the brand's overarching identity
- the brand's positioning in the market
- the brand's messaging
- the brand's consistency
- the brand's monitoring, and
- how the brand approaches crisis management.
But where do we fit into this? Read more here on
The importance of media coverage.
*Image courtesy of Canva