Media monitoring is a great way to keep up with each and every mention of your brand — on every media channel.
But how does that help, and how can you use media monitoring to your brand's advantage?
Media monitoring can be used to assist you with:
- managing your brand's reputation
- measuring your PR strategy
- tracking your PR campaigns
- driving crisis communications
- monitoring your spokespeople
- detecting trade name infringement, and
- building media relationships.
If you are looking for more insights into the benefits of media monitoring, take a look at
The importance of reputation management.
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