Before anyone engages with a brand or company, one first checks them out online and sees what people are saying about them. Because of this — and the fact that we have the power of the Internet in our hands — reputation management is probably the most important thing you can implement for your brand!
The way your brand is perceived by the public can change in an instant. So, actively monitoring what people are saying in real-time can save you in the long run.
Ways in which you can manage your brand's reputation include:
- monitoring online conversations and customer feedback
- responding to any negative comments or reviews
- managing and maintaining your online content, and
- having a crisis management plan preemptively set in place.
Keen to find out more about brand management? Then take a look at
Why media monitoring is a must for brands in a crisis.*Image courtesy of Canva