PR campaigns are a major part of a brand's survival. Creating awareness for a new brand, maintaining the brand's reputation and everything in between requires a PR campaign. The outcome can have a lasting impact on the brand. That is why media monitoring plays such a crucial role in PR campaigns.
Here are just some of the ways media monitoring can impact and assist in a PR campaign:
Tracking CoverageMedia coverage is what PRs strive for. You want people to talk about your brand and especially about the campaign.
Media monitoring helps PR professionals track when and how often people mention their campaigns across various media platforms. That way, the PR will be able to measure the success of the campaign as well as determine if they reached their intended audience.
Competitive BenchmarkingThe reality of business is that you not only want your brand to do well, but you need to do better than (or measure up to) your competitors if you want to stay in the competition.
Media monitoring enables PR teams to compare their brand and / or campaign's media coverage against competitors. That way, they can plan and create their strategies to ensure that the brand stays ahead in the industry.
Are you a PR planning a new campaign? Newsclip will help you keep track of everything you need to know. So you keep track of your brand mentions, now what? Find out
Why AVE Matters for Your Brand's Media Mentions.
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