So how is media monitoring going to help your business in today's digital landscape?
Media as we know it has grown from just your weekly newspaper and daily news broadcast to various information being spread across multiple digital platforms every second.
Media monitoring gathers all the mentions of your brand, competitors and industry topics that you request. This enables companies to sort through all of the data and gain valuable insights that can then help in making strategic decisions, anticipate industry changes and adapt accordingly.
With social media monitoring, businesses are able to:
- gain critical insights into their audiences
- track hashtags
- manage their brand image
- find relevant influencers, and
- find potential clients.
Reputation management is another advantage that businesses and brands can gain from media monitoring. By monitoring media coverage as well as public sentiment, businesses are able to take care of any negative press and capitalise on any positive mentions, enhancing their brand image.
With all of the insights media monitoring provides it is easy to see how it is a valuable tool in today's digital landscape.
For more insights on media monitoring take a look at
How print media monitoring has changed.
If you are looking to sign up for media monitoring click here! *Image courtesy of Canva