25 November 2015 - Managing and sharing your media coverage has never been this efficient. With Newsclip’s Digital Redbook, you are able to quickly access your clips, showcase them according to your requirements and share your personalised RedBook with clients or management.
The Digital RedBook is a fully customisable e-book containing your media coverage, which is automatically created and electronically delivered to you on a daily, weekly or monthly basis.
For internal and external communications professionals, the Redbook’s time saving benefits are a big plus, along with the ability to access coverage and create books for specific campaigns or events as, and when, needed.
Anisa Ussuph, communications specialist for East Coast Radio, says the RedBook brings added value for their clients as they are able to compile a list of campaign-specific coverage. “It’s a great a way to visually capture the success of a campaign,” she says. “It rounds off the professional service we supply to clients.”
Many of Newsclip’s clients have praised RedBooks for saving billable time. Janice Fridjhon, from Outsorceress Marketing, says that not only does the RedBook conserve time when they collate presentations, but through the service, they are also able to compose efficient record-keeping for events.
Agreeing with this sentiment, Johandie Slabbert from the Homemakers Expo says the RedBook’s functions are quick and easy to use, which she says “has benefitted our company because it allows easy tracking of where we received exposure in our different marketing legs”.
And while saving time is integral to any company, Azelle Evans from the Mailroom PR says the archiving feature, which ensures that your information is always just a click away, is the most beneficial component for her.
Digital by design, the RedBook’s electronic capabilities ensure professionalism and efficiency. Fridjhon echoes these feelings, saying she would recommend the Digital RedBook because it’s made it easy to share her client’s coverage; “whether in hard copy format or – most efficiently – as an electronic presentation that can be shared with many at one time”.
Having recently undergone an update to further enhance the user experience, the RedBook platform boasts additional easy-to-use features, including a responsive design which enables you to access your RedBook across multiple devices such as your tablet, computer and mobile phone.
To find out more about how you too can edit and share client coverage in a few quick, easy steps, get in touch with Newsclip.
You can view a demonstration of Newsclip’s Digital Redbook here.
About Newsclip
Newsclip has over 30 years’ experience in media monitoring and content management, providing clients with meaningful and measurable media solutions. Newsclip monitors the full media landscape in South Africa, along with an expanding African portfolio.
For more information, visit www.newsclip.co.za. Alternatively, connect with them on Facebook or on Twitter.