Media monitoring terms you should know (second edition)

There are a few phrases you should start becoming familiar with if you have recently signed up for media monitoring — or are even considering it. This way, you won't feel overwhelmed when your reports start rolling in because you understand the lingo!

Terms in media monitoring

Social media monitoring
This refers to the tracking of brand mentions and hashtags on social media platforms — such as Instagram, YouTube, Facebook and X.

Media analysis 
Media content is analysed over a specific period of time, using both qualitative and quantitative metrics, to gather insights.

Sentiment
An analysis of how your brand is viewed in the media. This is rated as either positive, negative, mixed or neutral. 


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