Industry News and Insights

The PR Pro's Guide to Navigating South Africa's Media Landscape

In South Africa, it is not just our people that are diverse — our media is as well. We have over 280 radio stations, a growing podcasting scene, regional newspapers, influential online platforms and a vibrant social media culture. All of which is gold to a PR who knows how to navigate this media melting pot.

Industry Insights

Media Monitoring and SEO

Industry Insights

How print media monitoring has changed

Industry Insights

Brand narratives versus brand stories

Industry Insights

Can Public Figures Benefit from Media Monitoring?

Industry Insights

Latest from Newsclip

Different Types of Journalists

Journalism is a dynamic field that consists of more than your evening newscaster. Whether you are looking to start a career in this field or a PR looking to make the right connection, there's a form of journalism suited for every interest.

Industry Insights

How Community Media Coverage Strengthens a Brand

A brand's media coverage can be assigned an estimated monetary value by calculating its AVE. If AVE were the only indicator of the value of media coverage, community media coverage would be less valuable than commercial media coverage. However, the value of community media coverage lies elsewhere.

Industry Insights

Three Tips For Writing a Press Release

A key skill for PR professionals is crafting compelling and effective press releases. Although practice is important, adhering to certain guidelines can help significantly in attaining the desired outcomes and achieving your objectives with every release you issue.

Industry Insights

Why Reputation Management Is Important in 2025

Reputation management is when brands implement strategies to improve the perception held of them by the public. This is done through monitoring public perceptions and media coverage, responding to positive and negative events constructively and building a strong public presence.

Industry Insights

The Media Monitoring Checklist: Are You Tracking the Right Metrics?

Media monitoring is an absolute must for brands and PRs in 2025. However, it will only work for you if you are tracking the right metrics. If you want to know what metrics you should be tracking — read on.

Industry Insights