Industry News and Insights

Can Public Figures Benefit from Media Monitoring?

Large corporations are not the only brands that can benefit from staying informed about their media coverage. The same goes for small businesses, political parties or even public figures. This blog outlines how public figures can benefit from media monitoring.

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Media Monitoring and SEO

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How print media monitoring has changed

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Brand narratives versus brand stories

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Different Types of Journalists

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Latest from Newsclip

How Community Media Coverage Strengthens a Brand

A brand's media coverage can be assigned an estimated monetary value by calculating its AVE. If AVE were the only indicator of the value of media coverage, community media coverage would be less valuable than commercial media coverage. However, the value of community media coverage lies elsewhere.

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Three Tips For Writing a Press Release

A key skill for PR professionals is crafting compelling and effective press releases. Although practice is important, adhering to certain guidelines can help significantly in attaining the desired outcomes and achieving your objectives with every release you issue.

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Why Reputation Management Is Important in 2025

Reputation management is when brands implement strategies to improve the perception held of them by the public. This is done through monitoring public perceptions and media coverage, responding to positive and negative events constructively and building a strong public presence.

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The Media Monitoring Checklist: Are You Tracking the Right Metrics?

Media monitoring is an absolute must for brands and PRs in 2025. However, it will only work for you if you are tracking the right metrics. If you want to know what metrics you should be tracking — read on.

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Why Media Monitoring Is the Most Important Reputation Management Tool

The greatest misconception of public relations and reputation management is that the brand is in control no matter what. The truth is that brands need to actively take control; it is not just given to them. One way of taking control of your brand's reputation is through media monitoring.

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