Industry News and Insights

Two Ways Publications Can Improve Public Trust

The public's distrust of media has grown in recent decades. This can be ascribed to the rise of fake news and the ease at which information spreads in the digital age. However, people still want to trust the media. So, how can publications rebuild that trust after the recent decline?

Industry Insights

Media Monitoring and SEO

Industry Insights

How print media monitoring has changed

Industry Insights

Brand narratives versus brand stories

Industry Insights

How Media Monitoring Can Help Brands Establish Audience Trust

Industry Insights

Latest from Newsclip

The Importance of Context in Media Monitoring

Media monitoring is one of the most effective tools for brands. It gives them a view of what the media says about them, which is crucial for informing your brand strategy. However, without considering the context of its media coverage, a brand's success is at risk due to unoptimised decision-making.

Industry Insights

The Role of Media Monitoring in PR Campaigns

PR campaigns are a major part of a brand's survival. Creating awareness for a new brand, maintaining the brand's reputation and everything in between requires a PR campaign. The outcome can have a lasting impact on the brand. That is why media monitoring plays such a crucial role in PR campaigns.

Industry Insights

Why AVE Matters for Your Brand's Media Mentions

In media monitoring, different metrics can be used to determine the significance of the media coverage your brand receives. This includes the Advertising Value Equivalent, or AVE, which indicates the value of a mention in a publication, website or broadcast timeslot. Here's why it's important to use it.

Industry Insights

The Importance of Media Monitoring in Today's Digital Landscape

We live in a fast-paced digital world, and for any brand or business that wants to succeed it is necessary to stay relevant and competitive — this is exactly what media monitoring can do for you!

Industry Insights

The Importance of Media Monitoring for Brand Reputation

Reputation can make or break a brand. The modern consumer needs more than just a good product; they look at the whole image of a brand. That is why brands have to do everything possible to protect their reputation. Media monitoring assists a brand's reputation in the following ways:

Industry Insights