Media relations is a tricky task, and it can become stagnant if you don't continue to search for new leads or use the tools that you have at your disposal. Media monitoring can be a greatly beneficial tool for your media relations strategy! Here's how.
Media relations involve working with journalists to provide them with information and receive media coverage for your brand. Here's how these relationships can be improved with media monitoring.
Know where to follow up
Media monitoring keeps you up-to-date on what outlets are covering your brand. This helps you to know which journalists or publicists you can reach out to, to further develop a relationship with.
Indicates where a brand’s media relations lacks
The effects of media relations are clearly visible in the media coverage of a brand. If the brand is receiving less coverage in certain areas of the media, it means that there is room for improvement.
Access educated predictions
Accurately predicting future coverage is not entirely possible. However, patterns can be recognised and used to help PRs prepare to either enhance or counteract the coverage that's to come.
Do you want to know what media monitoring has to offer on a deeper level? See
Media Monitoring: looking past raw data*Image courtesy of
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