You know when you're about to walk into a room but — before entering — you hear the people inside chatting about you? So you stop and listen; once you've heard enough, you then decide what your next step is.
Basically, social listening does the same thing. It lets you know what's being said about you online. This enables you to determine someone's next move and take the right steps to ensure that your brand isn't being seen in a negative light.
The benefits of social listening can include:
- campaign analysis
- competitor analysis
- event monitoring, and
- industry trends.
Now that you know what social listening is, want to find out how it can help with handling urgent situations? Then check out
How media monitoring assists with crisis management.
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