4 November 2015 – Newsclip has been blown away by the overwhelming amount of positive feedback they’ve received from clients about their Digital RedBook offering.
Interactive and user-friendly by design, the RedBooks are fully-customisable, allowing clients to personalise their front cover, and the order of their media clips alphabetically, by date, or according to AVE value. This ensures a professional looking product to deliver to clients on a weekly, monthly, quarterly or yearly basis.
“The RedBook is a comprehensive at-a-glance record of client coverage that facilitates easy presentation, whether in hard copy format or – most efficiently – as an electronic presentation that can be shared with many at one time,” says Janice Fridjhon of Outsorceress Marketing, who has been using the service since March.
The RedBook allows clients to effectively share all their media coverage with collegues, clients and stakeholders, something the PR specialist for Mazda Southern Africa, Nosipho Mamitshana, finds incredibly useful. “With RedBook, we are able to collate and share media coverage and actual press articles, all beautifully packaged in one book, with Mazda South Africa staff, our dealers and stakeholders,” she says.
Christin Hunter, who heads up communications for Panaar Seed echoes this sentiment, and says the professional presentation the RedBook offers is a huge pull. “RedBook provides a neat and professional means to package news coverage for reporting to company leadership, they generate awareness of company coverage at leadership level,” she says.
Another reason RedBooks are such a hit is that they make communications professionals look good. Azelle Evans from the Mailroom PR says it really is as simple as that. “RedBooks have given us the ability to showcase our achievement as a PR agency,” she says.
Justine Teiwes the communications manager at FNB Credit Card says through RedBooks her team has gained greater insight into their industry, “we are more in tune now”, she says. RedBooks’ functionality in collating information, offers a holistic view of all media mentions, which Teiwes says helps them stay abreast of what’s happening in their industry.
Known affectionately as a ‘Brag Book’, RedBooks consistently provide an easy and effective way to share media coverage. If you want to find out what all the fuss is about for yourself, get in touch with Newsclip.
To view a demonstration of Newsclip’s Digital Redbook, click here.
About Newsclip
Newsclip has over 30 years’ experience in media monitoring and content management, providing clients with meaningful and measurable media solutions. Newsclip monitors the full media landscape in South Africa, along with an expanding African portfolio.
For more information on Newsclip, visit
www.newsclip.co.za or phone +27 21 288-6600. Alternatively, connect with them on
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