While they might interlink, there are some
key differences between the two.
Social media monitoring:
- is a short-term solution for your brand
- tells you what people are saying about your brand
- tracks your mentions, comments, hashtags and reviews, and
- has a main goal of helping you to respond effectively to your customers in real time.
Social listening:
- is a long-term solution for your brand
- tracks what platforms your audiences mostly use
- tracks your industry and competitors, and
- is made for analysing trends, patterns and sentiments.
Now that you know the difference between social media monitoring and social listening, take a look at
The difference between brand tracking and media monitoring.
*Image courtesy of Canva