14 Jul 2016 – The press release has, and always will be, the cornerstone of the public relations and communications profession. And with Newsclip’s online press portal, mypressoffice, professionals in these industries can ensure their releases and client information are reaching the right people on a consistent basis.
By creating a personalised Press Office, communications professionals can upload their releases onto the platform as, and when, they desire. Tagging the release, by specific industry categories, makes it easy for other mypressoffice users to find and utilise.
The mypressoffice dashboard offers a simple and effective platform for organising and sharing all your brand or clients’ news and information. The portal is accessible to both local and international journalists and communication professionals, which means your brand or clients’ information is only a click away from being discovered by the media.
And press releases aren’t the only resources you can upload onto your Press Office. Once you create your Press Office, you can quickly and easily add photo galleries that correspond with your uploaded press releases, load executive biographies that journalists can use when researching your company, include official logos and branding guidelines to ensure the correct corporate image is always portrayed in the media, and you are also able to load all your CSI initiatives.
mypressoffice also enables you to send out your press release directly from the platform. A built-in address book allows you to input all your personal media contacts or link the media contacts from your Target Media Directory account. This means when a press release is ready to be published, you simply select the applicable contacts and an email containing the release and any extra information will swiftly arrive in your contacts’ inboxes. This address book can be updated at any point, ensuring the right people always receive your news.
mypressoffice lets you know how many people have subscribed to your Press Office on the platform itself. Due to the fact that mypressoffice is freely available to media and interested communications professionals, users on the platform will be able to access your relevant uploads when using the search bar function. On your Press Office dashboard, you will be able to see who has signed up to receive your content.
All content available on the online portal has been Search Engine Optimised, making it easily searchable and available to journalists. Furthermore, journalists can subscribe to receive notifications when future releases are added, which means interested media will have instant access to your press releases, as soon as you make them live.
Try it out today, and register at www.mypressoffice.co.za.