Media monitoring helps you deal with crisis management by giving you real-time feedback on how the public is responding to your current crisis.
By tracking and analysing the media coverage, you are able to assess the best possible plan of action to take.
Some of the ways that media monitoring can assist are:
- a rapid response to a quickly building crisis.
- an early warning system of potential issues, and
- monitoring your media coverage, as this enables you to address any inaccuracies and concerns by managing your brand reputation.
If you want to see how media monitoring and PR coincide, then check out
How media monitoring can help with PR.
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