Ad tracking and verification: It is what it is

31 Mar 2023

Industry Insights
Ever heard of ad tracking or ad verification? Ah, well then you're on the right webpage! Read on, fellow media mogul!

If you place ads, you want to know they are placed accurately, right?

Right! And that's all that this is. You verify your advertisements — and maybe even uncover your competitors’ strategies while you’re at it.

How? You take a squiz at their profile.

You can watch how partners and the media use your branding and then verify that your rep is well-kept. A placement schedule gives additional reassurance in confirming that content goes out timeously and is placed correctly.

So that's what verification looks like when it comes to ads. Neat, right? But wait, there's more! Check out Content verification in media monitoring.

*Image courtesy of Canva