is Newsclip Media Monitoring's comprehensive media database, providing
up-to-date and accurate information about more than 3 000 media outlets across all
media platforms in South Africa. This subscription-based online service contains
over 100 000 data entries
Using a media data system forms an integral part of any media planner or public
relations practitioner’s daily function. Targeting the most appropriate and effective
media channels can be a daunting task – with over 1,500 publications, over 200 radio
stations and several dozen television stations at your disposal; not to mention
the overwhelming amount of online media. To accomplish this task, one needs access
to a database that not only offers you in-depth information on various media sources,
but also leads you directly to them.
With Target Media, you can, at the push of a button, access and plan your media
exposure across all media channels, giving you full contact and demographic details
for newspapers; magazines; broadcast stations; and commercially-viable online websites.
The system allows you to search local media by name, category or keyword, with each
entry providing you with an overview, profile, demographics, ad rates and contacts
- a wealth of information at your fingertips.
Target Media maintains all the 'static' information about each publication, radio
and TV station, and selected websites, including:
• Media type;
• Circulation figures;
• Media classifications;
• Advertising rates;
• Readership/ audience figures;
• Contact details;
• Contributors; publishers and distributors; and
• Programme schedules for radio and TV stations.
A distinctive feature of the Newsclip database is that all the media has been categorised
and subcategorised according to the editorial content of each publication, as well
as each programme on radio and TV that is monitored. The database is constantly
updated by Newsclip’s Media Department, as and when new information is made available.
This is considered 'media targeting' – hence the name 'Target Media', as it introduces
you to the vast array of South African media, and assists with your targeted media
Call Newsclip on 011 288 6600 or email
for more information.